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Applied AI solutions

Practical AI. Built around your business.

Turn existing cameras, images, video and operational data into useful intelligence. We combine proven AI models, custom processing and lightweight integrations to solve specific challenges without unnecessary complexity.

Camera frameRear hall · 53Centre tables · 15Front tables · 10
Zone activity · this frameModel output
78people detected
15tables detected
  • Rear hall53
  • Centre tables15
  • Front tables10
Example ruleFront tables: 10 people. A rule such as “notify staff above 8” would raise an event here.
The opportunity

You may already have the data you need.

Cameras, video, images and business systems often hold information that is hard to measure by hand. We help identify what AI can extract and turn it into reports, alerts or workflows. Instead of starting with a complex platform, we start with the outcome you want.

  1. 01

    Existing camera or data

    A frame from a camera you already have, or files and records.

  2. 02

    AI processing

    Models find what matters: here, people and carts, inside a drawn checkout zone.

  3. { "source": "camera_07", "zone": "checkout_lane", "people": 5, "carts": 6, "people_in_frame": 36 }
    03

    Structured information

    Counts and events as records a system can store, query and chart.

  4. Example rule
    Checkout lane: 5 waitingAbove the threshold you set: suggest opening another till.
    04

    Business action

    An alert, a report or an update in the tool your team already uses.

Whether a camera or data source can be used, and how well, depends on its quality, access and the specific requirement. We check this first, on your samples.

What we build

From visual data to useful decisions.

We combine existing models, specialised processing and custom development into AI workflows for specific operational challenges.

SAM 3

Computer vision & video analytics

Detect, count, classify and track selected objects or activities in images and video.

  • People counting
  • Queue analysis
  • Object tracking
  • Occupancy
  • Zone activity
Drone footage
VLM description · sampled frameAerial view of a riverside day-use area: a packed gravel car park on the far bank, a suspension footbridge across the river, small groups at the waterline.

AI-powered video understanding

Vision-language models and other techniques produce structured descriptions, find selected events and make video collections searchable.

  • Event summaries
  • Video classification
  • Activity descriptions
  • Searchable metadata
Crack segmentation · 201 mm measured

Custom AI pipelines

Preprocessing, inference, task-specific rules and output validation, combined into one workflow designed around your requirements.

  • Image enhancement
  • Multi-model processing
  • Defect detection
  • Specialised classification
  • Data extraction
{ "source": "camera_07", "zone": "checkout_lane", "people": 5, "carts": 6, "people_in_frame": 36 }
  • Dashboard
  • Scheduled report
  • REST API
  • Alert

Integrations & automation

Structured AI outputs connected to supported business tools, dashboards, reports or notification systems.

  • APIs
  • Event reports
  • Scheduled analytics
  • Dashboard integrations
  • Automated alerts
Practical applications

Real problems. Purpose-built AI solutions.

From existing CCTV systems to industrial images, the right combination of models and processing turns raw data into operational information.

How we build

The right AI for the right task.

Different challenges need different approaches. We choose models and processing based on accuracy requirements, deployment constraints and operating cost.

  1. Understand the problemThe information you need, the data sources, performance requirements and the business outcome.
  2. Select the methodsExisting models, image processing, and whether custom training is needed at all.
  3. Build the pipelinePreprocessing, inference, task-specific logic and structured output.
  4. Validate performanceTest on representative real-world data and find the failures and edge cases.
  5. Integrate & improveConnect approved outputs to your systems and refine as requirements change.

Not every pipeline needs a vision-language model.

“How many people are waiting at checkout?”
  1. Video frames
  2. Person detector
  3. Tracker
  4. Zone rule
  5. Queue count per minute
Fast, cheap and measurable. A VLM would add cost, not accuracy.
“What happened at the loading dock overnight?”
  1. Video frames
  2. Motion & object filter
  3. VLM on selected frames only
  4. Checks & review
  5. Timestamped event summary
Richer understanding is worth a heavier model, so it runs only where something happened.

Related: how we combine models, processing and review in Intelligent data workflows.

Designed for efficiency

Powerful AI without unnecessary complexity.

The most advanced model isn’t always the right choice. We design workflows around the task, use efficient processing first and heavier models only where they add something. The aim is a balance of accuracy, processing cost, infrastructure and maintainability.

Broad processingThe largest model runs continuously on every frame.
Task-optimisedefficient base processing relevant events advanced model when needed → structured output
Architectural comparison, not a measured cost saving. Actual savings depend on the task and data.

Use proven models

Start with existing technology instead of training everything from scratch.

Process only what’s needed

Sampling, event triggers and efficient pipelines avoid unnecessary computation.

Train when it adds value

Adapt models on representative data when general-purpose ones can’t meet the requirement.

Build for the real environment

Camera quality, lighting, hardware, latency, integration and running cost, from day one.

Work with what you have

AI that connects to your existing systems.

Where technically compatible, we work with your existing cameras, video feeds, files and software, so AI outputs are usable in your current operations.

Data sources IP cameras & RTSP streams Image & video files Existing databases
Processing Preprocessing & samplingDetection, tracking, segmentationVLMs where justified Cloud, on-premises or hybrid
Events & analytics Task rules & zonesEvents & aggregatesReview queue for uncertain cases
Outputs Custom dashboardsScheduled reportsREST APIsEvent notifications

We confirm support for specific camera models, platforms and tools during scoping, rather than listing integrations we haven’t verified for your setup.

From idea to application

Start small. Prove value. Scale when ready.

Each stage ends with something you can judge before committing to the next. Timelines are agreed per project.

  1. 01

    Discover

    The operational problem, existing data, required outputs and constraints.

    Deliverable: scoped problem & success criteria
  2. 02

    Validate

    A focused feasibility assessment or pilot on representative samples, with measurable criteria.

    Deliverable: feasibility results on your data
  3. 03

    Build & integrate

    The processing workflow, connected to the agreed output or business system.

    Deliverable: working pipeline & integration
  4. 04

    Refine & support

    Real-world performance reviewed, recurring failures fixed, optional ongoing improvement.

    Deliverable: performance review & support plan

Discuss a feasibility pilot

Questions before you start.

The practical things we check early, so a pilot answers the right question. For labelled training data rather than a working system, see Managed data operations.

Often, yes, depending on camera compatibility, access to the video streams, recording quality and the intended application. We evaluate these requirements during initial scoping.

Not always. Many problems can be approached with pretrained models and task-specific processing. Custom training or fine-tuning is considered when it is needed to meet the performance requirements.

Depending on the models, hardware, security requirements and workload, local, cloud or hybrid processing may be appropriate.

We define project-specific acceptance criteria and evaluate performance on representative data, including relevant difficult cases and operating conditions.

Cost depends on the task, data sources, integration requirements, processing infrastructure, accuracy expectations and ongoing support. A limited pilot can establish technical feasibility and realistic operating costs.

We can scope ongoing monitoring, model updates, quality review and additional integrations according to the project requirements. Outputs and review history can be followed in Point AI Studio.

Start a conversation

What could AI solve for your business?

Have existing cameras, video, images or a repetitive process you want to improve? Tell us about the challenge and we’ll help explore a practical AI approach.

  • What you want to measure, detect or automate
  • The data or cameras you already have
  • Where the result needs to go: a report, a dashboard, an alert or another system

Explore our technology →

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